A specialist agency for the equestrian category.
The Oxer Group is an independent marketing, branding, and partnership agency serving the equestrian industry. Our clients include consumer and trade brands, events, venues, federations, and professional athletes.
Equestrian is a specialized, relationship-driven category in which generic agency playbooks rarely translate. We combine the rigor of broader consumer practice — clear positioning, disciplined measurement, modern channel execution — with deep category fluency.
The result is marketing that earns credibility within the industry and performs effectively beyond it.
- Based
- Los Angeles, CA
- Working with
- Brands, events, venues, athletes
Senior, embedded, and accountable.
Senior by default
Every engagement is led by a principal. No junior-staffed pyramids.
Embedded with your team
We work as an extension of your marketing function — weekly cadence, shared tools, real ownership.
Category-specialized
Channels, calendars, and partners selected based on how equestrian audiences actually engage and convert.
Measured honestly
Clear KPIs from kickoff. We tell you what worked, what didn't, and what to do next.
Executive experience.
Our team brings senior leadership experience from category-defining brands and agencies.
- The Walt Disney Company
- Universal McCann
- Nickelodeon / Viacom
- TeamFridayLA
- GPGenerate
- Red Interactive Agency / WME