A marketing agency for the equestrian industry.
The Oxer Group is an independent marketing, branding, and partnership agency serving equestrian brands, events, venues, and athletes — with the rigor of a category agency and a specialist's understanding of the discipline.
A focused practice.
Our offering is intentionally narrow. Equestrian is a specialized category, and effective work within it requires a specialized approach.
Explore services- 01
Marketing
Campaigns, content, and go-to-market built around how riders, owners, and the trade actually buy.
- 02
Branding
Identity, voice, and positioning for equestrian brands seeking a contemporary presence rooted in category credibility.
- 03
Partnerships
Sponsorships, athlete deals, and event partnerships — sourced, structured, and made to deliver.
- 04
Experiential & Event Marketing
Activations, hospitality, and on-site programs at the shows and venues where equestrian audiences gather.
“Equestrian is a global, multi-hundred-billion-dollar industry that stands apart. There is meaningful opportunity to unlock value through marketing, brand, and partnerships with a more disciplined, category-led approach.”